Business Strategy Formulation
The 7C Strategy Wheel
The comprehensive framework that transforms how organizations select and implement strategy approaches in an uncertain world.
Context-Specific Guidance
Move beyond one-size-fits-all approaches
with 7 strategic postures, 28 distinct strategy approaches, and 59 practical methods tailored to your specific challenges.
Why the 7C Strategy Wheel?
Built on extensive research of over 300 strategy tools, 25 theoretical perspectives, and 2,000+ literature pieces, this framework addresses the biggest barrier in strategy today: choosing the right approach for the right context.
Research-Grounded Framework
Grounded in one of the most comprehensive strategy toolkits ever assembled, synthesizing decades of strategic management knowledge.
Navigate Complexity & Uncertainty
Equips you to embrace complexity, navigate uncertainty, and design more effective strategies that truly fit your environment.
Bridge Theory & Practice
Closes the gap between academic research and real-world application with practical tools for immediate implementation.
Overcome Strategic Barriers
Addresses cognitive biases, limited exposure,
and institutional barriers that prevent effective strategy selection.
Adaptive & Future-Ready
Enables continuous learning and strategic agility to respond to rapidly changing business environments.
Why the 7C Strategy Wheel?
Built on extensive research of over 300 strategy tools, 25 theoretical perspectives, and 2,000+ literature pieces, this framework addresses the biggest barrier in strategy today: choosing the right approach for the right context.
Context-Specific Guidance
Move beyond one-size-fits-all approaches with
7 strategic postures, 28 distinct strategy approaches, and 59 practical methods tailored
to your specific challenges.
Research-Grounded Framework
Grounded in one of the most comprehensive strategy toolkits ever assembled, synthesizing decades of strategic management knowledge.
Navigate Complexity & Uncertainty
Equips you to embrace complexity, navigate uncertainty, and design more effective strategies that truly fit your environment.
Bridge Theory & Practice
Closes the gap between academic research and real-world application with practical tools for immediate implementation.
Overcome Strategic Barriers
Addresses cognitive biases, limited exposure,
and institutional barriers that prevent effective strategy selection.
Adaptive & Future-Ready
Enables continuous learning and strategic agility
to respond to rapidly changing business
environments.
The 7C Strategy Wheel
A comprehensive three-tier architecture that bridges high-level strategic stance with operational implementation through an integrated framework.
7
Strategic Postures
28
Strategy Approaches
59
Practical Methods
300+
Strategy Tools Analyzed
Strategic Postures define your organization's stance toward the external environment - whether to Calculate, Clarify, Cope, Craft, Connect, Conquer, or Challenge based on your strategic context.
Strategy Approaches translate each posture into coherent pathways for strategy formulation, providing the conceptual logic for how to develop your strategy.
Strategy Methods offer structured, step-by-step processes to operationalize your chosen approach through actionable tools and techniques.
What Leading Experts Say
“What a tour de force. In the 7C strategy wheel Bassil Yaghi masterfully presents a fantastic range of strategy tools. Thoroughly recommended to all those interested in developing and deploying winning strategies.”
Professor Andy Neely, University of Cambridge and founder of bleeta.ai
“The field of strategy is rich and complex. And new ideas come along all the time. This book does a terrific job of making sense of this complexity through the "7C Strategy Wheel". It's an important reference for anyone who has responsibility for developing strategy in their company, or as an advisor to others.”
Professor Julian Birkinshaw, Dean, Ivey Business School, Canada
“There are many books on business strategy, but few that are so clear, well-written and grounded in research and evidence. This is an invaluable guide for senior managers and practitioners in both the public and private sector.”
Professor Jonathan Portes, Professor of Economics and Public Policy and Senior Fellow, UK in a Changing Europe, King's College London
“The 7C Strategy Wheel offers a great overview of strategy approaches, frameworks, and tools developed over the past 7 decades. It's a well-structured synthesis grounded in very extensive research that not only categorizes these concepts clearly but also explains how they interrelate. A must-read for anyone who wants to stand on the shoulders of strategy's intellectual giants and apply their insights with confidence.”
Dr. Marc Baaij, Associate Professor of Strategic Management, Rotterdam School of Management, Erasmus University
“Bassil Yaghi has accomplished what no strategic management researcher has before: organize decades of fragmented strategy making tools and methods into a single, comprehensive, easy to understand typology. His 7C Strategy Wheel enables practitioners to not only pick the right tool for the job but also consider what the job of their strategy is to begin with. Leaders who want to increase their odds of strategy success should consult the meticulously researched Business Strategy Formulation: The 7C Strategy Wheel before they do anything else.”
Edward Barrows, DBA - Professor of the Practice of Leadership and Academic Director, Master of Science in Organizational Leadership, Brown University
“One size does not fit all when it comes to developing a strategy. In his thoroughly researched work Bassil Yaghi makes sense of the bewildering plethora of strategic frameworks, approaches and methods developed over the last 60 years. In dynamic, fast changing markets, companies adopt - either by design or neglect - differing strategic postures, Yaghi's "7 Cs". This book recognises the complexity and diversity of strategy development in today's world and provides a practical guide to the most relevant strategic approaches and methods for each strategic posture.”
Rolf Meakin, Former PwC Strategy& Partner and Global Telecoms Advisory Leader
“A highly impressive and timely contribution to the strategy field. The 7C Strategy Wheel offers leaders a robust, context-sensitive framework grounded in scholarly rigor and practical relevance. An essential guide for navigating complexity and shaping strategic futures.”
Professor Luís Serra Coelho, Dean of The School of Economics, University of Algarve
“At last! A comprehensive review of the myriad of strategy tools and approaches - and, as importantly, a practical guide to the question of when to use them. A must read for any strategy practitioner. A book that is as impressive in scope, as it is in practical value. If you're looking to make sense of strategy, and don't know what you don't know, this book should be your starting point. Essential reading. A truly impressive undertaking and an invaluable contribution for anyone looking to deliver superior strategy formulation results. In presenting his 7C Strategy Wheel, Yaghi has crystalised a field of considerable complexity, to something that can be immediately and practically applied by all.”
Dr. Ian Richardson, Director of Executive Education, Stockholm Business School, Stockholm University
Dr. Bassil A. Yaghi
CEO of StrategistMind | Strategy Educator & Advisor
Dr. Bassil A. Yaghi is CEO of StrategistMind, a strategic capability development firm that empowers organizations to master strategy selection and lead with confidence through the innovative 7C Strategy System.
Dr. Yaghi holds a PhD in Management from Cranfield School of Management, where he earned the award for Best Doctoral Dissertation, an MBA with distinction from the University of Leicester, and a BEEE (Magna Cum Laude) from the City University of New York.
Professionally, he has held several executive leadership positions including serving as Vice President of Business Development and Strategy for a multibillion-dollar conglomerate and as a Partner at PwC's Strategy & Performance practice in the Middle East. In academia, he has led executive education strategy programs at Cranfield School of Management and designed strategic management courses and comprehensive strategy capability development programs across the UK and Middle East.
His extensive research synthesis of over 300 strategy tools, 25 theoretical perspectives, 200+ strategies, and 2,000+ literature pieces represents one of the most comprehensive strategy reviews ever undertaken, making complex strategy formulation knowledge accessible to leaders and practitioners worldwide.
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